Amazon is to launch a new business selling its ‘Just Walk Out’ technology to other retailers.

In an interview with Reuters, the retail giant revealed that it is due to launch a website today aimed at selling the tech behind its cashierless Amazon Go stores.

The company has also already signed “a number” of deals with retailers to provide the service, according to Dilip Kumar, Amazon’s vice president of physical retail and technology.

Amazon prepares to sell ‘Just Walk Out’ tech
Written by Hannah McGrath
09/03/2020
Amazon is to launch a new business selling its ‘Just Walk Out’ technology to other retailers.

In an interview with Reuters, the retail giant revealed that it is due to launch a website today aimed at selling the tech behind its cashierless Amazon Go stores.

The company has also already signed “a number” of deals with retailers to provide the service, according to Dilip Kumar, Amazon’s vice president of physical retail and technology.

After opening a string of Amazon Go stores in the US, the e-commerce giant is hoping to tap into retailers’ efforts to automate processes beyond self-service checkouts by cutting down on queues and the need to employee dedicated cashiers.

The technology will require shoppers to insert a payment card into a turnstile before entering the shop, instead of scanning an app, as in Amazon Go stores. The turnstile will feature ‘Just Walk Out technology by Amazon’ branding, but all other touchpoints will have the retailer’s own branding.

The shopper will then add items to a virtual card and will be billed once they leave the store. Amazon’s ceiling cameras and shelf weight sensors will also be part of the offer, Kumar said.

Kumar stated: “Do customers like standing in lines? This has pretty broad applicability across store sizes, across industries, because it fundamentally tackles a problem of how do you get convenience in physical locations, especially when people are hard-pressed for time.”

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