Peloton Interactive – the New York-based exercise equipment business – has reportedly received interest from Amazon and Nike as potential buyers of the company.

According to a report from Reuters, a person familiar with the matter said that Amazon is currently having conversations with advisors about whether it should proceed with an offer. Peloton has not made a decision whether to explore a sale, added the source.

Nike is also reported to be considering a play for the company, according to the Financial Times (FT).

After successful financial results during the pandemic, when sales grew significantly for sales of bikes and treadmills, the company has now been impacted by the return to the gym.

In the past 12 months, the company has lost over 80 per cent of its $50 billion value. It's now worth around $8 billion.

A source at the FT said that the reason behind exploring a buyout of the company was 'opportunistic' and because of the value collapse.

Amazon said that it does not comment on “rumour or speculation”.

National Technology News has approached Nike and Peloton for comment.

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