Advanced Digital Innovation (ADI) has secured a £650,000 investment from NPIF – Mercia Equity Finance, part of the Northern Powerhouse Investment Fund.

The funding will allow the HealthTech startup to grow its sales and marketing team and further develop its product MyPathway.

Already in use by a number of NHS trusts, ADI claims its solution seamlessly connects patients to their healthcare provider through a web browser or mobile app. The system removes the need for appointment letters and calls, allowing patients to negotiate care plans with clinicians. It also supports personalised rehabilitation programmes and allows clinicians to monitor patients’ progress through access patient-reported data and feedback.

Jonathan Sharp, investment manager with Mercia, commented: “MyPathway revolutionises the relationship between patients and healthcare providers, saving time and money and making the patient’s healthcare journey much easier to manage.”

Yorkshire-based ADI was formed in 2012, initially as a consultancy delivering digital change projects to healthcare providers, before starting to develop its own software products a few years later.

Chief executive John Eaglesham added: “The NHS is undergoing a digital transformation and MyPathway is uniquely positioned to deliver this change in a cost-effective manner.”

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