Omnichannel communications: how technology is changing the face of customer engagement

In the age of digital commerce, there have never been so many ways for organisations to communicate in real time with customers and service users - from mobile, online, and text, to chatbots and email - as well as physical interactions.

As a result, customers have come to expect more, with personalised communications, high standards of data privacy and security all key to winning their trust.

Omnichannel communication brings messaging channels and data together to provide a unified approach to customer and stakeholder engagement, enabling organisations to reach the individual where they are - be that in a physical location or an online customer service chatbot.

This survey, conducted by National Technology News and OpenText, explores the ways in which businesses are leveraging data and technology to build omnichannel experiences and foster vital customer relationships.


Data Use:
By ticking this box you are agreeing to provide National Technology News (and its publisher PPL) with your contact details. These details may be used by the publisher to distribute email news, provide information and updates. This information will not be provided to third parties (excepting the sponsor of this particular content, OpenText Corporation). Please note that all data is stored on EU-based storage systems, and that all PPL electronic communications have an unsubscribe function.
By checking this box, I confirm that I would like to receive marketing communications and information regarding products, services and events from OpenText. I understand that I may unsubscribe at any time. For additional details regarding how OpenText shares, protects, retains and transfers data, and your rights, see the OpenText Privacy Policy. Our cookie policy can be found here.