London-based AI start-up Signal AI has raised $50 million in a Series D funding round.

The round, which was led by technology investment fund Highland Europe, brings the company's total funding to date to $100 million.

Signal AI said its “decision augmentation” solution uses news, broadcast, blog, and regulatory data to help users in a range of industries make decisions via a Software-as-a-Service (SaaS) interface, real-time alerts, interactive dashboards, and an API suite.

Other investors in the round included FTSE 100 institutional investor abrdn and existing investors Redline Capital , MMC, Hearst, and GMG Ventures.

The company said its clients include a G7 government, Deloitte, one of the world's largest fast moving consumer goods companies, and one of the FAANG companies (Facebook, Amazon, Apple, Netflix, and Google).

Signal AI said it will use the new funding to further develop their decision augmentation solution.

“Our vision at Signal AI is to transform business decision making through augmented intelligence,” said David Benigson, chief executive and founder of Signal AI. “We are thrilled to have Highland Europe and abrdn join us in this latest round and appreciate the continued belief and support of our existing investors.”

He added: “The investment will allow us to continue to attract the best in class ML and AI product engineering talent, to scale our AIQ platform, grow our international hubs and advance the use of our decision augmentation solution with some of the world’s biggest companies.”

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