British fashion brand Pour Moi is implementing new tech as part of its global expansion plans.

The company, which has deals with Next and Asos, is implementing an AI-driven tool from Swedish retail technology platform Voyada to improve processes for search and merchandising.

First launched in 2006, Pour Moi is a size inclusive lingerie brand that over the years has expanded into swimwear, sportwear, and women's clothing.

The move aims to automate manual tasks in merchandising categories and listings.

“We are super excited to be partnering with Voyado – their genuine passion and openness has been refreshing from the start,” said Nicola Cosens, chief marketing officer, Pour Moi. “We are really looking forward to seeing how the partnership can improve our offering and vitally the customer experience as we move forward.”

The system rollout is designed to help the brand develop its online presence in order to offer a sophisticated, personalised shopping experience across new markets.

Earlier this year Pour Moi rolled out new tech to improve its first-party data capture capabilities.

At the time the company said it partnered with performance marketing tech company Wunderkind to scale one-to-one messages, improve data capture, and boosts its owned channel engagement capabilities.

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