Video-sharing site TikTok is to take on Facebook in the US e-commerce market, the Financial Times has reported.
The Chinese social media platform has been in discussion with advertisers about several potential new features, including a tool that allows its most popular users to share links to products and earn commission on sales, the newspaper said.
A senior advertising executive told the FT that video makers will be allowed to link to any product, even if they aren’t formally sponsored by the brand.
The company also plans to enable brands to display catalogues of items on the TikTok app and roll out livestreamed shopping, which will be a mobile version of TV shopping channels.
Facebook has also been branching out into the e-commerce market; last year the social media giant launched a shop section to its Instagram app, alongside a Facebook shopping channel.
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