Tide, the London-based FinTech specialising in business banking and management services, has launched a mobile phone service for small businesses embedded directly in the Tide app.

Tide Business Phone Number (BPN), rolled out in partnership with mobile infrastructure provider Gigs, enables members to set up and manage a dedicated business mobile line from within their existing Tide account.

Tide claims the move marks the first time a business banking provider has integrated a full mobile plan with a UK phone number directly into its platform. The launch is aimed at helping Tide’s nearly 800,000 UK members, representing around 14 per cent of the small business market, separate their personal and professional lives more effectively.

For many founders, running a business still means juggling personal phones, contracts and suppliers alongside their day-to-day work. Tide said BPN is designed to remove that friction by giving business owners a simple way to manage business communications on a single device, without compromising privacy or credibility.

Members can set up a dedicated business number in the Tide app via eSIM, with no need for an additional handset. They can either transfer an existing number or activate a new one, and extend the service to their teams.

Users can switch between personal and business numbers when making or receiving calls. Incoming calls clearly indicate whether they are coming through a business or personal line, while outbound calls can be made from the business number, which Tide said helps to protect personal details and maintain professional boundaries. All usage is managed in one place, with a single bill and no need to deal with multiple providers or contracts.

Tide BPN is available at no extra cost to members on Smart, Pro and Max plans, providing a business number with unlimited calls and texts. For those wanting data in addition to the BPN, Tide has introduced an Unlimited Boost option, which offers unlimited 5G data and 10GB of EU roaming for £15 per month. Unlike comparable plans, Tide said BPN does not impose annual price rises or require credit checks, and users can cancel at any time from within the app.

“Small business owners tell us time and again that admin gets in the way of doing what they actually set out to do – running and growing their business,” said Heather Cobb, UK managing director at Tide. “Tide BPN is a natural extension of our mission to save small businesses time and money.

“By bringing business phone numbers directly into the Tide app, we are removing yet another task from their to-do list and helping founders keep their business and personal lives clearly separate.”

Rafa Plantier, VP go-to-market at Gigs, added that every new business needs the same core services, and that integrating mobile plans with business banking can help entrepreneurs get up and running faster and at lower cost than traditional providers.

---