Synthesia plans launch of AI-driven avatars with Shutterstock partnership

Synthesia has partnered with Shutterstock to train its AI models as the text-to-video AI platform looks to launch a range of AI-driven avatars later this year.

Through the partnership, the Synthesia research and development team will have access to the video and image provider’s content library through a research licence with the option to extend it for commercial use.

Synthesia will review video data and use relevant content such as cinematic video and footage of individuals engaged in professional tasks, to enhance its existing data sets.

The material will be used to train Synthesia’s EXPRESS-2 model and create the new range of AI avatars.

Synthesia said that building a large AI model involves a lot of research-focused experimentation before it can be put into production, with the company testing various approaches.

As part of this experimentation, the company has paid “thousands” of actors and studied their performances to try to increase the realism and expressiveness of AI generated avatars.

“The new EXPRESS-2 model will represent a leap forward in AI-driven video and audio synthesis,” said Alexandru Voica, head of corporate affairs and policy at Synthesia. “With the enriched training data from Shutterstock, we hope to accelerate our research and produce more capable models that deliver performances with nuanced expressions and gestures that closely mimic human behaviour.”



Share Story:

Recent Stories


Bringing Teams to the table – Adding value by integrating Microsoft Teams with business applications
A decade ago, the idea of digital collaboration started and ended with sending documents over email. Some organisations would have portals for sharing content or simplistic IM apps, but the ways that we communicated online were still largely primitive.

Automating CX: How are businesses using AI to meet customer expectations?
Virtual agents are set to supplant the traditional chatbot and their use cases are evolving at pace, with many organisations deploying new AI technologies to meet rising customer demand for self-service and real-time interactions.