Social media influences 'over half' of young investors

Latest News

Social media influences 'over half' of young investors

By Alexandra Leonards

17/11/2021

Ideas from social media influence 56 per cent of 18-34 year olds who invest, according to new research.

The study, commissioned by Hargreaves Lansdown, surveyed 2,000 people in September.

The research found that Reddit was the most popular platform for investment ideas for the younger investors that took part in the survey. TikTok was identified as the second most popular platform for investment ideas for Gen Z and Millennials.

Just 4 per cent of 55–64 year-olds get investment ideas from social media, preferring newspapers instead.

''The collision between social media and financial markets has been one of the most dramatic trends emerging from the pandemic and it shows little sign of easing,” said Susannah Streeter, senior investment and markets analyst. “It appears that swiping up through posts to get ideas about investing has become a favourite pastime among many younger investors.”

Bringing Teams to the table – Adding value by integrating Microsoft Teams with business applications

A decade ago, the idea of digital collaboration started and ended with sending documents over email. Some organisations would have portals for sharing content or simplistic IM apps, but the ways that we communicated online were still largely primitive.

Automating CX: How are businesses using AI to meet customer expectations?

Virtual agents are set to supplant the traditional chatbot and their use cases are evolving at pace, with many organisations deploying new AI technologies to meet rising customer demand for self-service and real-time interactions.