Shopify has announced a new partnership which will enable artists to showcase and sell products directly on their Spotify accounts.

Musicians can now introduce products using the music streaming service by connecting their Spotify for Artists accounts with their Shopify online stores.

They can also sync their product catalogues and promote products directly on their Spotify profiles.

“Thousands of artists already choose Shopify as their commerce platform, and now we’re bringing fans and musicians even closer together with the launch of the Spotify channel,” said Amir Kabbara, director of product, Shopify. “Artists today are entrepreneurial.

“They’re building multifaceted brands and businesses, and now we’re making it easier for them to meet fans where they are.”

The new feature is available across the 177 countries in Spotify’s consumer base.

“For many fans, Spotify is the primary way they interact with an artist's music, and we are excited to give artists a new way to capitalize on that moment,” said Camille Hearst, head of Spotify for artists. “We want to provide artists with as many resources as possible to help turn listeners into fans, fans into superfans and, ultimately, help artists earn more.

“The integration of Shopify's powerful backend for powering commerce presents a significant step forward in our efforts to help artists maximize additional revenue streams and give them agency over their careers.”

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