Revlon appoints new CIO

Revlon has appointed Ralph Marshall as chief information and digital officer, replacing Paul Smith, who is leaving the position after nearly six years.

Marshall is joining the beauty and personal care brand from Merlin Entertainments, a company specialising in branded entertainment destinations, where he has served as global chief technology officer for nearly 10 months.

Previously, he was vice president of technology EMEA at Starbucks, where he was responsible for expanding the Starbucks Digital Solutions (SDS) platform into 86 international markets, extending to Asia Pacific and Latin America.

During his tenure, he also led a new team in London to provide global digital solutions for the international community of licensees, which is now active in more than 40 countries and serves over two million transactions per day.

From 2014 to 2017, he was group technology director at Nando's, where he was responsible for improving the retailer’s technology capability in 23 countries.

Marshall also held senior technology roles at McDonald's and Marks & Spencer, with responsibilities including shop systems strategy and coordination of retail IT programmes.

Marshall will join the company on 1 April, reporting directly to chief executive Michelle Peluso.

Commenting on the hire, Peluso said: “His end-to-end technical expertise and deep understanding of how to leverage technology to strengthen the consumer experience will be critical as we work to unlock the long-term growth potential of our brands.”



Share Story:

Recent Stories


Bringing Teams to the table – Adding value by integrating Microsoft Teams with business applications
A decade ago, the idea of digital collaboration started and ended with sending documents over email. Some organisations would have portals for sharing content or simplistic IM apps, but the ways that we communicated online were still largely primitive.

Automating CX: How are businesses using AI to meet customer expectations?
Virtual agents are set to supplant the traditional chatbot and their use cases are evolving at pace, with many organisations deploying new AI technologies to meet rising customer demand for self-service and real-time interactions.