Dimension, a mixed reality (MR) technology company, has partnered with Microsoft to create new interactive digital experiences.

The London and Newcastle-based company, which has developed interactive digital experiences with Madonna, Michael Bublé and tennis player Andy Murray has become a Microsoft mixed reality partner, meaning its content can be experienced via mobile phones, tablets, laptops and headsets such as Microsoft HoloLens.

Dimension provides volumetric production studios that can be used to create realistic digital humans, extended reality content and virtual production.

The company has both on-premise and mobile volumetric capture stages, each of which uses 106 cameras and computer vision algorithms to record performances from every angle to provide a 3D volumetric video asset.

Dimension has recently created innovative mixed-reality experiences for enterprise and entertainment customers, supported by Microsoft’s services, tools and experts.

This technology enabled Madonna to stage a cutting-edge live performance at the 2019 Billboard Music Awards, in which four lifelike versions of the singer appeared on stage at the same time.

Dimension has also created experiences for the sporting and fashion worlds, TV and cinema, including a digital Captain America movie poster that let fans take a unique selfie.

Simon Windsor, joint managing director at Dimension, said: “Microsoft has been a key partner through the growth of Dimension and a trailblazer in mixed reality and volumetric capture technologies.

"Building on the success of our Mixed Reality Capture Studio partnership, we are delighted to be collaborating more closely with the Mixed Reality team and other Mixed Reality Partner Program partners to drive forward exciting new use cases.”

Rather than put users in a fully computer-generated world, as virtual reality does, Microsoft’s HoloLens headset allows users to place 3D digital models in the room alongside them. As the product does not have wires or external cameras, or require a phone or PC connection, users can walk around the objects they create and interact with them using gestures, gaze and voice.

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