Media and tech deals should “benefit both sides,” says Reach CEO

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Media and tech deals should “benefit both sides,” says Reach CEO

By Alexandra Leonards

1/3/2021

News publishers and technology giants like Facebook should devise deals that “benefit both sides,” the chief executive of UK newspaper group Reach has said.

Reach is one of UK’s largest news publishers, incorporating newspapers and publications such as the Daily Mirror, Daily Express, Sunday People, Daily Record, Daily Star, OK!, Manchester Evening News, Liverpool Echo, Birmingham Mail and Bristol Post.

“We would obviously think that the publishers need to get a better deal and a far more transparent look at how platforms operate,” said Jim Mullen, chief executive, Reach.

He said that technology platforms like Google and Facebook and news publishers are “better together,” and that Reach is “constantly working with them.”

“But also we will lobby and speak to government about having at least a fair and transparent process with regards to media and advertising,” he added.

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