Google faces fourth EU fine exceeding €1bn

Google could face EU antitrust charges next year over its digital advertising business, according to reports by Reuters.

This would be the company’s fourth fine in the EU of more than a billion euros. The search engine’s ad business generated over $100 billion in sales last year and accounted for 80% of the revenue made by its parent company Alphabet.

The European Commission began investigating the adtech business in June last year over concerns the company had an unfair advantage over its competitors and other advertisers. The Commission has asked third parties to erase confidential details in their submission, which indicates they will allow Google to access these documents following the receipt of a statement of objections.

Google could prevent the charges by offering more concessions to settle the investigation.

This follows the news that Google failed to overturn a €4.3 billion fine when it was found to have breached competition rules by requiring phone manufacturers to install Google’s browser and search apps for carrying Google’s Play app store.

    Share Story:

Recent Stories


The future-ready CFO: Driving strategic growth and innovation
This National Technology News webinar sponsored by Sage will explore how CFOs can leverage their unique blend of financial acumen, technological savvy, and strategic mindset to foster cross-functional collaboration and shape overall company direction. Attendees will gain insights into breaking down operational silos, aligning goals across departments like IT, operations, HR, and marketing, and utilising technology to enable real-time data sharing and visibility.

The corporate roadmap to payment excellence: Keeping pace with emerging trends to maximise growth opportunities
In today's rapidly evolving finance and accounting landscape, one of the biggest challenges organisations face is attracting and retaining top talent. As automation and AI revolutionise the profession, finance teams require new skillsets centred on analysis, collaboration, and strategic thinking to drive sustainable competitive advantage.