Papa Johns has partnered with Google Cloud to become the first restaurant to use its agentic AI tool for food ordering.

The new omnichannel platform allows brands to deploy voice AI agents across mobile apps, websites, telephones, kiosks, and in-car systems.

The platform has several features including an “intelligent deal wizard” which automatically applies the best value combinations.

Papa Johns said this reduces cart abandonment, builds brand loyalty and speeds up the checkout process by removing the need for customers to leave the app to hunt for better promo codes.

An advanced voice and group ordering feature aims to improve complicated multi-person orders which Papa Johns said traditionally required human intervention.

The agent also has the ability to identify returning loyalty customers and proactively asks whether they want to reorder their most recent orders.

Papa Johns said that as many pizza customers often order the same items, the feature can enable a speedy, convenient flow from opening the app to checking out.

As Google Cloud's first customer for these new capabilities, Papa Johns said it is helping to set a new industry benchmark for the agentic customer experience.

The food ordering agent is part of Gemini Enterprise for Customer Experience, which is an agentic solution designed for customer service in commerce.

Papa Johns said the upgrade of its digital ordering experience will result in quicker and more accurate orders which also offer real-time personalisation to over 150 million customers around the world.

"Papa Johns is a digitally-driven business and, as such, one of our strategic priorities is investing in our technology to deliver a more seamless experience across our assets and owned channels, better connect with our customers, and support greater efficiency across our operations by leveraging data and AI," said Kevin Vasconi, chief digital and technology officer, Papa Johns. "This isn't just an app update; it's a fundamental shift in how our customers interact with our brand digitally, making it faster, smarter, and more seamless than ever before."

---