The Emirates Group has partnered with OpenAI to ramp up AI adoption and innovation across the airline.

The Dubai-based company said that it will deploy ChatGPT Enterprise and identify key areas for expanding the use of AI across the Group.

Technology teams at OpenAI and Emirates will also work closely together to optimise the integration of AI models to establish rapid prototyping and deployment best practices, as well implement sandbox environments to accelerate experimentation across various use cases.

The rollout will be supported through tailored AI literacy programmes designed to embed AI capabilities across the organisation.

The collaboration will explore opportunities to introduce practical use cases for AI technology and establish an AI Centre of Excellence.

Emirates said that the partnership will enable it to deliver the critical skills, processes and technology needed to power the company into the “next era” through the use of AI.

The business says it will also gain early access to cutting-edge AI research and emerging breakthroughs, as well as collaboration on government-led innovation projects and accelerators.

“We see enormous potential for AI technology to support our business requirements, helping us tackle complex commercial challenges, strengthening our operations, and enhancing the customer experience,” said Ali Serdar Yakut, executive vice president IT. “Closely working with OpenAI will make our technology investments both strategic and scalable, enabling us to deliver enhanced value to our employees and customers, fundamentally changing how we innovate, deliver value, and maintain our competitive edge in the industry.”

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