Digital fashion company launches NFT store on Crypto.com

Digital fashion start-up DRESSX is launching a new Non-Fungible Token (NFT) store on Crypto.com, the marketplace for trading and collecting NFTs.

NFTs are units of data, or virtual assets that are stored on a blockchain ledger.

The digitised tokens, which are becoming increasingly popular, can come in many different formats, including digital artwork, photographs, and fashion.

According to a report by Forbes, which first reported the partnership, the company's first digital fashion collection will include styles inspired by billionaire Elon Musk’s SpaceX.

The collection will be available for a limited time from 29 August.

DRESSX will also be launching its digital fashion as part of Farfetch’s new Pre-Order platform, the business magazine reported.

The virtual fashion business digitised 20 menswear and 20 womenswear pre-order designs from the most recent collections of a number of luxury brands, including Balenciaga, Palm Angels, Khaite, Dolce & Gabbana, Nanushka, and Off-White.

"Additionally, we created an editorial photoshoot and video featuring precise digital twins of the physical designs and initiated a digital influencer campaign featuring multiple luxury brands to promote the pre-order collection without any physical materials, unnecessary shipments, or damages for the environment," DRESSX co-founder Natalia Modenova told the publication.

    Share Story:

Recent Stories


The future-ready CFO: Driving strategic growth and innovation
This National Technology News webinar sponsored by Sage will explore how CFOs can leverage their unique blend of financial acumen, technological savvy, and strategic mindset to foster cross-functional collaboration and shape overall company direction. Attendees will gain insights into breaking down operational silos, aligning goals across departments like IT, operations, HR, and marketing, and utilising technology to enable real-time data sharing and visibility.

The corporate roadmap to payment excellence: Keeping pace with emerging trends to maximise growth opportunities
In today's rapidly evolving finance and accounting landscape, one of the biggest challenges organisations face is attracting and retaining top talent. As automation and AI revolutionise the profession, finance teams require new skillsets centred on analysis, collaboration, and strategic thinking to drive sustainable competitive advantage.