Tinder, Match, Hinge, Bumble, Badoo, Plenty of Fish, OutTime, and Muzmatch have partnered with the government to encourage users to get Covid-19 vaccinations via a new campaign.

The country’s leading dating brands will add new features to their platforms and websites to support the initiative.

The campaign encourages younger people to get their vaccine in the second phase of the rollout.

The new features allow users to show their support for the vaccine on their dating profiles and give in-app bonuses to those who say they are vaccinated.

Features will include vaccination badges and stickers to display on dating profiles, free ‘super likes’ and other boost-type features.

Users will also start seeing adverts and banners for the ‘every vaccination gives us hope’ campaign.

Although providing vaccination status on these apps is optional, data has shown that people are more likely to date someone who has received a COVID-19 vaccination.

A recent YouGov poll conducted on 21 May also shows 31 per cent of adults would prefer to date someone who was vaccinated and a further 28 per cent would not date someone unless they had received the jab.

“I am thrilled that we are partnering up with dating apps to boost vaccine uptake across the country," said vaccines minister, Nadhim Zahawi. "This is another incredible asset to our vaccination programme – the biggest and most successful in our history.

Zahawi added: "The vaccine is our way out of this pandemic and we have made incredible progress so far with over three-quarters of adults receiving at least one dose. I encourage everyone who is eligible to roll up their sleeves and get the jab – it could save your life and protect your loved ones.”

Naomi Walkland, Bumble’s vice president for Europe, said that the ‘Covid conversation’ is already front of mind for 2 in 3 people on Bumble.

“…so it’s important to make it easier to feel comfortable and safe on a date,” said Walkland. “To do this, we’ll launch a new ‘vaccinated’ badge along with in-app preferences so you can easily communicate if you’re comfortable dating indoors or outdoors only.”

In support of the campaign Bumble will also be directing people in-app to learn how to get vaccinated, including linking to educational materials and information on how to find the nearest vaccination site through the NHS.

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