An estimated $223 billion in value would be at risk if the world’s top brands experienced a data breach, according to an Infosys-Interbrand study.

This number represents 9.6 per cent of the cumulative value of the biggest global brands.

The research revealed that some sectors, including financial services, might suffer a higher overall brand value at risk from data breaches, while luxury brands and consumer goods face greater value at risk as a percentage of their net income.

The also study found the cumulative value at risk due to a cybersecurity breach for financial services brands can be as high as $2.6billion.

Traditional bank brands that handle huge amounts of customers’ wealth might see up to 16-17 per cent of their brand value at risk, the report estimated.

For insurance brands, the value at risk is lower at 11 -12 per cent.

While for a digital-first brand, the value at risk might be as high as 52 per cent of their net income, even though it represents 11-12 per cent of the overall brand value.

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