Amazon is reportedly planning to take a more hands-on approach in determining what content breaches its cloud service policies.

Over the next few months, the conglomerate plans to appoint a number of people within its Amazon Web Services (AWS) division to monitor future threats and develop expertise, several sources told Reuters.

According to research firm Gartner, Amazon makes up 40 per cent of the market share. This means the company could become one of the most powerful authorities on deciding which type of content is permitted on the internet, experts told the news agency.

Last week a Washington Post report revealed that Amazon had shut down a website hosted on its web platform because it included Islamic State propaganda.

Earlier this year, the technology giant booted social media platform Parler off the service following the Capitol Hill riot, citing the promotion of violence as the reason for the ban.

"AWS Trust & Safety works to protect AWS customers, partners, and internet users from bad actors attempting to use our services for abusive or illegal purposes. When AWS Trust & Safety is made aware of abusive or illegal behaviour on AWS services, they act quickly to investigate and engage with customers to take appropriate actions," AWS said in a statement published by Reuters. "AWS Trust & Safety does not pre-review content hosted by our customers. As AWS continues to expand, we expect this team to continue to grow.”

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