Unilever puts social media on a leash
Written by Mark Evans
Ethically renowned consumer goods manufacturer Unilever has threatened to pull its advertising from online platforms if they do not protect children, promote hate or aid division in society.
Keith Weed, the Unilever chief marketing officer is making a speech at the Interactive Advertising Bureau conference in Palm Desert, California where he stresses the importance of brand values, and that the current levels of online harassment, fake news, hate speech is akin to the polluting industries that need to be cleaned in order to create a sustainable future.
Weed notes that the company will only use responsible platforms, committed to creating a positive impact. It is notable in that Unilever is one of the world’s leading consumer brands, and it has been a leader for environmental change. The direct comparison between the need for ethical supply chains to the digital platforms indicates a significant moment.