Join raises funds for AI-based influencer

Written by Mark Evans

Marketing-platform Join has raised a significant amount of money from investor Airbridge Equity Partners and intends to use the funds to expand across the European market and develop its artificial intelligence use.

Mainly for consumer goods of all types, including banking giant ABN, the appeal of matching users and potential purchasers with manufacturers for feedback has appeal across a range of activities, from politics to, potentially, engineering.

So far Join has been active in the Netherlands, Belgium, Germany, France and the UK but is planning to expand across markets offering brands and marketers an AI-powered platform to find, activate and monitor influencers.

"With this funding we can innovate at a higher pace and take our data-integration and AI to the next level", says Edwin Knip, Join's CTO. "By doing so we can not only optimise the way the platform works, but also develop and apply new techniques to enhance our service. Through machine learning we'll be able to learn about influencers' personality and style to make even better matches. Moreover, we're working on visual searching integrations."