A third of UK consumers would be more likely to buy a high-ticket product if they could use augmented reality (AR) to visualise how the item would look in their home.

This is according to a new survey from DigitalBridge, which found that half of respondents believe that being able to plan, test and view multiple room designs and products before spending money would be the biggest benefit of AR.

Some 56 per cent of consumers also believe that using AR technology would speed up their decision making process, as they would be able to visualise how a room would look and how it could be used.

A quarter of those canvassed said that they like the idea of being able to instantly share their ideas directly with friends and family online using AR, receiving feedback from friends and family before completing a purchase.

Commenting on the findings, David Levine, CEO of DigitalBridge, said: “The consumer experience has become a vital aspect of commerce, especially online, and new technology is offering people access to an entirely new kind of experience.”

Share Story: