Sainsbury’s is overhauling its Nectar card, rewarding not just money spent, but other facets of loyalty. In an era where customer data and customer loyalty are intertwined, and where retailers increasingly seek to differentiate themselves in new ways, Sainsbury’s has decided to reward its customers based on how often they shop and how long they’ve been shopping. For Sainsbury’s retention is more vital than spend. The rejig is Sainsbury’s first big loyalty shake-up since buying the Nectar scheme and reflects the ‘membership economy’, where customers want tailored rewards that reflect their buying patterns.
Latest News
-
Amnesty International raises exclusion concerns about government’s ‘unchecked’ use of AI
-
AIB implements AI tools for 10,000 employees
-
X CEO Yaccarino departs after 2 years
-
Over 1m Qantas customers have personal data leaked after cyber-attack
-
Lidl to trial in-app scanning tool
-
Google AI spending ‘primarily in technical infrastructure’, head of AI says
Bringing Teams to the table – Adding value by integrating Microsoft Teams with business applications
A decade ago, the idea of digital collaboration started and ended with sending documents over email. Some organisations would have portals for sharing content or simplistic IM apps, but the ways that we communicated online were still largely primitive.
Automating CX: How are businesses using AI to meet customer expectations?
Virtual agents are set to supplant the traditional chatbot and their use cases are evolving at pace, with many organisations deploying new AI technologies to meet rising customer demand for self-service and real-time interactions.
© 2019 Perspective Publishing Privacy & Cookies
Recent Stories