UK technology retailer Maplin has selected Ensono to help bring its in-store customer experience online in an effort to improve flexibility and consumer choice.

Maplin’s new digital offering, built on Amazon Web Services (AWS), will be its first deployment of mission-critical applications onto the public cloud. The move will allow Maplin to quickly adapt its digital platform to meet the ever-changing demands of the retail market and help deliver better customer service.

The flexibility afforded by Amazon EC2 is expected to enable Maplin to capitalise on demand spikes in the retail calendar including the festive period.

Ensono will be responsible for the day-to-day management of Maplin’s AWS solution, helping it tune systems for better performance and reduced cost, and will provide ongoing support to help the company meet its business goals.

Alan Kay, director of IT at Maplin, said: “This is the first time we are moving mission critical applications into AWS, which made it necessary to work with a partner that not only has the technical knowledge and experience but really understands our goals in the hyper-competitive retail market.

“We needed a partner that can help us truly deliver the best customer experience. Ensono proved itself to be just that partner, and we have been extremely impressed with their speed of delivery and how the Ensono team has integrated with ours.”

Paul Morris, Europe managing director of Ensono, added: “Maplin has a tremendous reputation for delivering the best technology to consumers across the country and is renowned for its expert advice.

“We’re pleased to be working with Maplin on realising its vision to provide its signature instore first-class customer experience to today’s multichannel retail environment. We look forward to continuing to support Maplin on this journey.”

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