IBM and Salesforce strengthen ‘strategic partnership’

Written by Mark Evans

IBM and Salesforce are expanding their strategic partnership, bringing together IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein to enable companies to connect with their customers more effectively.

Salesforce has named IBM a preferred cloud services provider, and IBM has named Salesforce its preferred customer engagement platform for sales and service in the latest stage in the growing collaboration between the two companies.

As a part of this extended strategic partnership, IBM will build newIBM WatsonQuip Live Apps, using the Watson AI capabilities. These interactive custom-built applications will be embedded directly into any Quip document to increase the effectiveness of sales teams across the lifecycle of an opportunity.

Building on the first IBM and Service Cloud integration, the companies will harness the power of IBM Watson and Service Cloud Einstein to deliver new predictive analytics-driven recommendations for next best actions.

The news strengthens the existing partnership to deliver joint solutions that has so far attracted an estimated 4,000 customers.