Harvey Nichols upgrades loyalty offering

Written by Anthony Strzalek

Luxury retailer Harvey Nichols has partnered with loyalty app startup Bink which will see the latter’s technology embedded into Harvey Nichols’ existing rewards scheme.

The partnership, which launches later this year, will see Harvey Nichols utilise Bink’s Payment Linked Loyalty (PLL) technology – an entirely digital offering which gives customers a fast track pass to complimentary services and exclusive perks and privileges.

Simply through using their payment card, Bink’s PLL enables the consumer’s loyalty ID to be automatically recognised by retailers, meaning they can easily spend and earn points every time they shop and never have to show a plastic loyalty card, paper coupon, or give a membership ID again.

Within the app, Bink will reflect the four Harvey Nichols Rewards membership levels (Silver, Gold, Platinum, Black), allowing the brand to reward existing customers for their spending.

Rob Partridge, group acquisitions and retentions manager at Harvey Nichols, said: “We’re delighted to be working with Bink, who have already made significant strides in the retail sector. As adopters of loyalty technology ourselves, we’re committed to streamlining our customers’ shopping experience and ensuring they can earn and redeem their rewards conveniently. For this reason, a simple add-on such as Bink’s Payment Linked Loyalty is the perfect solution for us.”

Founder and CEO of Bink, Lee Clarke, added: “We’re thrilled to partner with Harvey Nichols; technologies such as contactless payments, mobile, and Payment Linked Loyalty are transforming the retail industry and we are delighted that Harvey Nichols are embracing these trends. We’re excited to help them form even stronger customer relationships and further enhance their popular loyalty programme.”

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