General Motors completes Strobe acquisition
Written by Anthony Strzalek
General Motors has acquired light detection and ranging technology (LIDAR) outfit Strobe as it looks to add greater focus to developing self-driving vehicle solutions.
The Strobe engineering team will join General Motors’ Cruise Automation group as it looks to define and develop a range of LIDAR solutions.
LIDAR uses light to create high-resolution images that provide a more accurate view of the world than cameras or radar alone. As self-driving technology continues to evolve, General Motors believes that LIDAR’s accuracy will play a critical role in its deployment.
Kyle Vogt, founder and CEO of Cruise Automation, said: “Strobe’s LIDAR technology will significantly improve the cost and capabilities of our vehicles so that we can more quickly accomplish our mission to deploy driverless vehicles at scale.”
Julie Schoenfeld, founder and CEO of Strobe, added: “The successful deployment of self-driving vehicles will be highly dependent on the availability of LIDAR sensors. Strobe’s deep engineering talent and technology backed by numerous patents will play a significant role in helping GM and Cruise bring these vehicles to market sooner than many think.”