Estée Lauder launches Google beauty apps

Written by Chris Lemmon

Beauty retailer Estée Lauder has announced a collaboration with Google to offer consumers in-home personalised beauty experiences for the Google Assistant on Google Home.

The first initiative is the ’Estée Lauder Nighttime Expert‘ app, which will give consumers personalised night-time skincare routines through a series of questions and answers. The personalised recommendation will be enhanced by asking users if they would like to learn skincare application techniques.

This is the first collaboration of its kind for the Estee Lauder brand, offering personalised skincare solutions and beauty techniques through voice-activation across Google.

Tricia Nichols, vice president of global consumer engagement at Estée Lauder, commented: “Adding voice experiences will unlock the next level of personalization and help us reach a new generation of consumers. Through our collaboration with Google, we are expanding our Omnichannel efforts to go beyond stores and online to in-home, at the moment.”

The solution will be available for the Google Assistant in December.