The world’s most valuable tech brands in 2019
Written by NTN staff
Amazon is the world’s most valuable tech brand, and while Samsung has fallen in brand value, Chinese brands Huawei and WeChat are growing, according to a new report.
British marketplace OnBuy.com (https://www.onbuy.com) analysed the Global 500 report to discover the 8 most valuable tech brands in the world 2019, ranking Amazon in the lead, with a brand value of $187,905 billion. In the last year, Amazon grew by nearly 25%; over $30 billion more than Apple in second spot ($153,634 billion; a 5% change on 2018.)
In third place is Google ($142,755 billion; a 18.1% change on 2018), followed by Microsoft with a brand value of $119,595 and a change of 47.4% on 2018. Outside of the US, South Korea’s Samsung lands in 5th place and is worth $91,282 million, falling by 1.1% on 2018 figures.
Chinese brands Huawei ($62,278 million) and WeChat ($50,707 million) land in 7th and 8th place. Both have seen remarkable growth on 2018 figures, with Huawei’s brand value growing by 63.7% in the last year, whilst WeChat’s rising by 126.2%.
American brand Facebook fills out the top 8, reaching 6th place, with a brand value of $83,202 million; an 8.7% change on 2018.
Brand Value is defined as the value of the trade mark and associated marketing IP within the branded business.